Hashtags are everywhere. You can see them on sites like Facebook, Twitter, Pinterest, and Instagram, at events, or even on commercials and movie trailers.
I am sure each one of us know about hashtags unfortunately I hadn’t seen many of us using this pretty frequently, this can be a great tool if we use it in a right direction, below are my suggestions and somehow inside why Big Companies are using it so frequently to be in National or International News and how we can use this to be in trends?
“What is a hashtag and why is it important for Recruitment?”
What is Hashtag #?
a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.
So it means “Social Media Platforms” specially Twitter, can identify the messages automatically for such specific topics. As a matter of fact, all of us are working within “Technical Recruitment” though R&R may vary and all of us are working for our Parent Firm “Deegit Inc” so which is what is unique, in all of us, furthermore, all of us are involved in “Hiring” which is another unique thing, hence can we create a topic / subject for our efforts to let rest of the world know about it, what we are doing? Certainly “Yes” think about it or scroll down to read more.
Hashtags and automated hyperlinking have to do with the importance of hashtags?
When someone clicks on a hashtag on any of these social networks, they’ll automatically be shown all other public posts that include the same hashtag. This is incredibly valuable for a small business because it can expose your content to a wider audience, and help your business get found. If someone does a search on a social network, or Google, for a hashtag you used, your post — and potentially even your profile — can be found by someone you never would have reached without hashtags. This happens all the time. Hashtags are widely used to search for content within social networks and search engines, which means hashtags give you a great opportunity to get your information in front of potential prospects/job seekers without paying a dime!
Join the Conversation #hiringnow
Recruiters can use hashtags to increase their social reach and improve brand awareness by seeking out hashtags related to their services or relevant to their target audience. Most social networks include a list of trending hashtags which allow users to see the latest news and popular topics in real time. Recruiters can use these trending hashtags to their advantage. Recruiters can gain visibility and expand their audience of job seekers by joining high traffic discussions on topics related to their industry and service offerings. Posting a tweet or Facebook update with a trending hashtag enables users who want to learn more about the topic, but would never have seen your brand, direct access to your content.
Brand Our Presence #deegitinc
Our business can benefit from a hashtag when branding anything from an event. Let’s create a hashtag campaign at a Social Media Platforms such as LinkedIn, Twitter & Facebook etc. and see great results coming in a short period of time. A hashtag could be used to compile tips or facts related to your industry. Create our own original hashtag that relates to your business and include it in all of your informational posts. This creates an organized repository showcasing our needs viewable by any user with a simple click of your branded hashtag link.
Still confused, Why use hashtags?
There are a number of reasons why you want to use hashtags in social media.
- Hashtags help you get found by your target audience. Many people do research by searching on specific hashtags. By using the hashtags that are of interest to your ideal customer, you can increase the chances of being found.
- Hashtags improve your clickthrough rates. According to research from Buddy Media, tweets with hashtags receive twice as much engagement as those that don’t. Put another way, you can double your engagement and increase clickthrough rates by including hashtags.
- Hashtags are great for research. If you are doing research, it’s easy to find great, relevant content by search on specific hashtags. I’ve found that tweets with hashtags are generally more focused on a topic than a tweet that just mentions the phrase.